Optura Secures $6.5M to Launch an AI Healthcare Platform to Redefine Healthcare Efficiency

Written By Lindsay Laidlaw

By the time you finish reading this, another healthcare organization will have launched an AI pilot that never sees production.

It’s a quiet epidemic: disconnected experiments, no governance, and no ROI to show for it all.

At Optura, we call this AI paralysis. And today, we're ending it once and for all.

We're thrilled to announce that Optura has received $6.5 million in seed funding from Susa Ventures and Matrix Partners, with support from other healthcare and tech angels who share our belief: Healthcare doesn’t need more dashboards. It needs real value, outcomes, and accountability.

This isn’t just capital. It’s fuel for the movement to make AI work for real across healthcare.

Here’s what we’re building, why the timing matters, and what happens next.

Healthcare Is Lost in Pilots. Optura Is The North Star.

AI has been the buzzword in healthcare for years. Organizations have poured billions into tools, technologies, and promises. But here’s the brutal truth: 

70% of healthcare AI initiatives never make it to production.

This isn’t for lack of ambition. Healthcare leaders want AI to work. They’ve built teams and launched dozens of pilots. But without a cohesive strategy, efforts rarely scale or deliver ROI.

This leaves executives stuck asking:

  • Where are we actually seeing value?

  • Which use cases should we double down on?

  • Are these investments improving care, cutting costs, or just creating more noise?

Most organizations haven’t had a system in place to answer those questions — until now.

Optura: The First AI Operating System for Healthcare

As the first AI Operating System built specifically for healthcare, Optura’s AIEOS (AI Enterprise Operating System) platform doesn’t just track AI — it orchestrates it. Think Salesforce, but for all of your AI. One dashboard. Full visibility. Clear value. Real results.

Our full-stack orchestration layer lets executives control and optimize every AI initiative across their organization, from pilot to production. It’s built around three core components:

  • The Intent Engine: Helps leaders define what they want from AI in healthcare — cost savings, operational efficiency, or better care delivery — and guides the alignment of agents and use cases accordingly.

  • The Operator: Tracks performance in real time. Provides C-suite dashboards with visibility into value capture, use case health, and ROI impact.

  • The Librarian: Continuously learns from enterprise workflows and regulations, building a dynamic knowledge layer that powers smarter orchestration and faster deployment.

Together, these components unify all your AI assets (existing tools, new agents, third-party services) into one accountable, value-focused ecosystem.

“Optura can achieve millions in cost savings for a typical healthcare enterprise,” said 

Andy Fanning, CEO of Optura. “We take a messy, disconnected tool kit of AI experiments and turn it into a streamlined program with continuous improvement built in. Wasted resources occurring are quickly evident and excised.”

Early Results: The Impact AIEOS Is Already Making in Healthcare

This isn’t theory. It’s already working.

In one implementation with a national pharmacy benefit manager, Optura identified $50 million in potential annual value from faster prior authorization workflows, rebate automation, and improved formulary management.

Across our early client base, we're seeing:

  • Measurable cost savings within months of deployment

  • Greater visibility into which AI pilots are worth scaling, and which aren’t

  • A flywheel of adoption that drives continuous healthcare innovation, not one-off efforts

Other healthcare organizations are lining up to pilot this AI healthcare platform. Tech-enabled service companies are joining the movement. Why? 

Optura isn’t just supporting more AI experiments. It’s delivering ROI that shows up on your P&L.

Fueling What’s Next: Where the $6.5M Will Go

This funding from some of the smartest investors in AI and healthcare will allow us to:

  • Expand our library of healthcare-specific AI agents, which are purpose-built to solve real problems in claims, utilization, prior authorization, risk stratification, and more.

  • Scale our implementation team so we can meet the growing demand from health organizations and tech-enabled service partners.

  • Accelerate product development, including new features like autonomous orchestration, real-time simulation tools, and more.

“The AI landscape is crowded, but Optura literally rises above the noise to allow executives to focus on meaningful data, helping move quickly from pilot to scale with clear ROI,” said Chad Byers, Co-Founder and General Partner at SUSA Ventures, one of the funding partners in this joint venture.

Why Now and Why Optura?

We’re launching Optura at a critical inflection point. AI has moved from hype to reality, but healthcare hasn’t kept up. Leaders are being asked to make big bets with little proof. And the results are stalled programs, wasted budgets, and mounting pressure.

“Optura is on a mission to end innovation theater,” said Michael Hollis, President of Optura. “AI is no different from any other investment in that executives need to see the ROI, no matter how complicated it is to calculate. We’ve taken that challenge head-on and are proud to be offering the first platform that expertly delivers the business intelligence to get a real return on AI investment.”

Backed by new funding, we’re expanding our platform, growing our team, and deploying a catalog of pre-built healthcare AI agents that can deliver impact immediately. 

Ready to See What Kind of ROAI You Can Achieve?

Optura isn’t just another AI solution. It’s the AI healthcare platform that helps you get the most value, or return on AI investment (ROAI), as we call it, from point solutions. We turn AI from promise to performance, and we’re backed by a team that knows healthcare inside and out.

Our founders and operators have led major transformations at organizations like Cigna and Emids. We know what it means to fight through red tape, legacy systems, and AI hype cycles, and we’re not afraid to roll up our sleeves and do the work.

If you're a health plan leader or tech-enabled healthcare company ready to stop funding dead-end pilots and start delivering results with AI, this is your moment.

Request a demo see how Optura works and hear how Optura can put an end to AI paralysis and finally put AI to work for you.

Lindsay Laidlaw